Customer Surveys
Stop emailing forms.
Start having conversations.
Sono calls every customer at the right moment, asks the right things, and brings back honest answers — at a response rate forms can't touch.
Email blast · 2,400 sent
The problem
Email surveys hear from
a small slice.
Most service businesses rely on a "rate us" email after every job. The replies you do get are real feedback — but only a small fraction of customers ever respond, and the people who hated their experience are the least likely to type anything at all. You hear from a self-selected slice.
A short phone call brings the rest of the picture into view — but doing that manually for every customer is impossible. Sono makes the call instead, in your name, in the customer's language, around the clock.
Try Sono now
Hear Sono for yourself.
In seconds.
Drop your number and Sono will call you back right now. No form-filling, no scheduling — just a real conversation with the assistant.
Sono is calling you shortly.
Keep your phone close — you'll receive a call from Sono in the next minute or two. Answer it and have a real conversation with the assistant.
How it works
From job done to scored feedback
Triggered automatically. Run conversationally. Reported in your dashboard.
Step 01
Job marked complete
Your CRM, work-order or scheduling system signals Sono — webhook, integration, or a daily export. The customer enters the survey queue.
Step 02
Sono calls 24–48h later
Outside dinner hours, in the customer's language, identified clearly as a follow-up call from your business.
Step 03
Conversational interview
2–3 minute call. Sono asks NPS or CSAT, follows up on low scores, and probes naturally — exactly how a great researcher would.
Step 04
Score, transcript, recording
Every call lands as structured data: NPS or CSAT score, full verbatim transcript, audio recording. Pushed to your CRM, BI tool, or webhook of choice.
Survey dashboard · example
Last 30 days · 412 calls completed
NPS
+62
+8 vs. previous
CSAT
4.6/5
on 412 responses
Response rate
68%
vs. 8% by email
Score distribution
Top promoter themes
Top detractor themes
Latest verbatim
"The technician explained exactly what was wrong and gave me three options. I picked the cheapest and it solved the problem. Will definitely call again."
NPS 10 · J. Virtanen · Helsinki
What you get
Sono Surveys
in practice
Sono dials your full customer list — not just the small share that opens an email. Same script, every job, every customer.
Voice gets answers that forms never will. Customers say things out loud they would never type — Sono records every word as audio and transcript.
Sono asks NPS or CSAT, follows up on low scores, and probes naturally — adapting to what the customer actually said, like a good interviewer would.
Finnish, English, Swedish and more — natively, on the same call. Same survey, delivered in whichever language the customer prefers.
Each call ships back a NPS or CSAT score, full transcript, and recording — pushed to your CRM, BI tool, or webhook. You keep the dashboard you already use.
Sono runs around the clock at the time of day customers are most likely to pick up — not when the office is open.
Works across industries
FAQ
Frequently asked
questions
Sono opens by introducing itself, naming your business, and asking permission. Most calls last under 3 minutes. If a customer says "not now" or "no thanks", Sono ends politely — and won't call them again about the same job.
Yes. We start from a proven NPS / CSAT template and tailor follow-up probes to your service. You can have different scripts per service line, technician, or branch.
Yes. Calls are made under your existing customer relationship as a service follow-up, recorded with disclosure, and stored in EU data centres. Customers can opt out at any point during the call or via a link in the SMS confirmation that follows.
A trigger from your CRM, work-order or scheduling system telling Sono "this job is done". We can use webhooks, native integrations, or even a daily CSV — whatever you have.
Yes. The NPS or CSAT score, the full verbatim transcript, and the audio recording can be pushed via webhook to your CRM, BI tool, or the customer's record so feedback lives where you already work.
Get started
Hear a survey call,
not a survey email
In a 30-minute demo we'll run a real Sono survey call on your phone — your script, your tone, your reporting.
Book a Demo